Okay, so five years ago that was a pioneering concept. Why is rock band team building relevant? Let me count the ways:
1) Playing live music creates happiness and shareholder value.
Really, have you ever played live music with someone? Any genre: classical, rock, jazz, avant guard. Does not matter how good or bad you are, the feeling that comes with playing live is indescribable. Perhaps the greatest testament is all the starving musicians out there who have given up any semblance of a balanced life to chase the live vibe dragon.
2) People identify with live music. Music is free of judgement and partiality.
Everyone connects with music. It's hard not to connect with music as there is no right or wrong way to feel or respond to music. Ah, we can all rest in the subjectivity of our emotions. What works for me does not have to work for you and vice versa
3) All the copycats. (We gauge our success by the number of imitators)
Okay, that's my thought for the day. Make your team Rock! If you have the budget call Groove Labs and ask for Corporate Rock Stars. We want you to play music together and rock your way to the top!
Peace,
Craig
Tuesday, November 20, 2007
Friday, July 13, 2007
Corporate Rockstars® Team Building
"You can discover more about a person in one hour of play than in a lifetime of conversation." -Plato
http://www.groovelabs.net
Corporate Rock Stars® Team Building from Groove Labs. (3-4 hours of play)
Play with the Pros Music from Groove Labs
Groove Labs® attends the Society of Human Resource Management Tradeshow (June 2007)
The groove labs team (Bonnie, Rich, Aaron and Craig) went to Las Vegas to attend the Society of Human Resource Management Tradeshow (the SHRM). The show proved a great hit for us. If we had a dollar for every person that called us "brilliant" or "genius", I'd still be writing this because, well, have you seen the price of gas lately? Also, let's be clear, being called a genius and brilliant does not pay the rent. Being a genius is actually monetizing a great idea: taking it from ideation to actualization to commericialization. Wow, did I just say that, I mean I was thinking that, but geez, I'm sounding like a management insultant, I mean, consultant (sorry McKinsey). How many ping pong balls will fit inside a 747 airliner?
What was our magic at SHRM? Boils down to a few key things. If you're smart enough to find yourself here, let me give you some tradeshow secrets.
1) Make the booth FUN.
We brought the video game Guitar Hero and had two guitar controllers so that people could play together. The number of people that stopped at our booth and said, "Wow, my kids have that game, they love it." Talk about opening the door. If people talk about their pets or kids, (sorry, spouses don't make the cut) you've got a great opportunity to sell your wares. We offered branded mini-maracas too. Geez, even the security guards asked if they could have some. Whatever, we want people to groove, so come one come all...
Emotional connections are where the human experience live. Yet, still people think that coffee mugs and ROI graphs represent what the tradeshow attendee wants. I don't get it, chalk it up to the path of dumbest resistance.
2) Give your marketing collateral away on a flash drive. DUH!!
We had our promo video and all of our marketing collateral available on a groove labs branded jump drive. Again, out of 750 exhibitors we were the only one to do that. C'mon, in the day and age of the world wide interweb , Crackberrys and technodom, who doesn't want to have a 128 MB flash drive on their key chain. At $9 a pop at branders.com, go and get 'em. I can't wait to see how many booths next year are offering branded jump drives. It would not surprise me to see about 20% of the booths doing that in 2008 in Chicago.
3) Clear message for your products.
Corporate Rock Stars- Rock band team building.
Play with the Pros Music- Play and Sing with a Live Band.
Any questions, please call 888.Gruvlabs
4) Great people. Gente Grande. Grandes Personnes. большие люди
That's mucho dinero in any language. (What ever happened to Robin Leach, ah, who cares really...)
Okay, so that's the rub of our tradeshow happenings in Las Vegas. Guess, it's probably worth saying that not only was our Groove Labs booth hot at the tradeshow, BUT also, the craps tables behaved nicely too. I doubled my money at Steve Wynn's elegant new casino: I won at Wynn.
Stay tuned.
Craig Nadel
www.groovelabs.net
Founder/Artist/Everyday Dood
Corporate Rock Stars
Play with the Pros Music
http://www.groovelabs.net
Corporate Rock Stars® Team Building from Groove Labs. (3-4 hours of play)
Play with the Pros Music from Groove Labs
Groove Labs® attends the Society of Human Resource Management Tradeshow (June 2007)
The groove labs team (Bonnie, Rich, Aaron and Craig) went to Las Vegas to attend the Society of Human Resource Management Tradeshow (the SHRM). The show proved a great hit for us. If we had a dollar for every person that called us "brilliant" or "genius", I'd still be writing this because, well, have you seen the price of gas lately? Also, let's be clear, being called a genius and brilliant does not pay the rent. Being a genius is actually monetizing a great idea: taking it from ideation to actualization to commericialization. Wow, did I just say that, I mean I was thinking that, but geez, I'm sounding like a management insultant, I mean, consultant (sorry McKinsey). How many ping pong balls will fit inside a 747 airliner?
What was our magic at SHRM? Boils down to a few key things. If you're smart enough to find yourself here, let me give you some tradeshow secrets.
1) Make the booth FUN.
We brought the video game Guitar Hero and had two guitar controllers so that people could play together. The number of people that stopped at our booth and said, "Wow, my kids have that game, they love it." Talk about opening the door. If people talk about their pets or kids, (sorry, spouses don't make the cut) you've got a great opportunity to sell your wares. We offered branded mini-maracas too. Geez, even the security guards asked if they could have some. Whatever, we want people to groove, so come one come all...
Emotional connections are where the human experience live. Yet, still people think that coffee mugs and ROI graphs represent what the tradeshow attendee wants. I don't get it, chalk it up to the path of dumbest resistance.
2) Give your marketing collateral away on a flash drive. DUH!!
We had our promo video and all of our marketing collateral available on a groove labs branded jump drive. Again, out of 750 exhibitors we were the only one to do that. C'mon, in the day and age of the world wide interweb , Crackberrys and technodom, who doesn't want to have a 128 MB flash drive on their key chain. At $9 a pop at branders.com, go and get 'em. I can't wait to see how many booths next year are offering branded jump drives. It would not surprise me to see about 20% of the booths doing that in 2008 in Chicago.
3) Clear message for your products.
Corporate Rock Stars- Rock band team building.
Play with the Pros Music- Play and Sing with a Live Band.
Any questions, please call 888.Gruvlabs
4) Great people. Gente Grande. Grandes Personnes. большие люди
That's mucho dinero in any language. (What ever happened to Robin Leach, ah, who cares really...)
Okay, so that's the rub of our tradeshow happenings in Las Vegas. Guess, it's probably worth saying that not only was our Groove Labs booth hot at the tradeshow, BUT also, the craps tables behaved nicely too. I doubled my money at Steve Wynn's elegant new casino: I won at Wynn.
Stay tuned.
Craig Nadel
www.groovelabs.net
Founder/Artist/Everyday Dood
Corporate Rock Stars
Play with the Pros Music
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