Seeing the story of the grateful dead's bequeathing its' archives to the University of Santa Cruz made the smile muscles move. Go Banana Slugs! The Grateful Dead led the great American journey/myth/enterprise down the golden road of unlimited devotion, or something like that. As business entrepreneurs the dead proved masterminds with superior customer service and value added services such as direct mail order for tickets, 800 toll-free number for tour schedules, and free reign to tape, record and distribute their shows paving the way for what some would say was an ultimate "lifestyle enclave" and social network for the free of mind and time. This lifestyle enclave stimulates sociologists, philosophers, ethnomusicologists and entrepreurs to examine the culture and learn from the best traits of this well oiled machine. Thanks to the Atlantic for publishing the piece.
Management secrets of the Grateful Dead
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